I think the biggest reason so many people don't mind companies like Facebook, Google, etc. collecting so much data on them because they don't understand how it could actually be used. I think it'd be great if lainons could work on a project that informs people how data can and is being used.
The image is from the Maltego GUI which lets you easily graph users connections through their wifi SSID that is intercepted through a drone or just walking around with a router setup correctly.
I think the best way to go about it is by collecting screenshots and making images that show tools like wifi pineapples to display how "hackers" could get your data and also have images on how Facebook etc collect and use your data.
some useful reading on what Big Data can be used for
https://www.theguardian.com/technology/2014/jun/29/facebook-users-emotions-news-feeds
https://www.theguardian.com/politics/2017/mar/04/nigel-oakes-cambridge-analytica-what-role-brexit-trump
http://www.bbc.com/news/business-39947942
Please refrain from talking about politics and focus on how we can easily inform the general population the (mis)uses of Big Data
I think something that would work would be a fictional story of a character we come up with using real world technologies to mess with a population\person sort of like how the novel Little Brother is. This could be from the perspective of a tech CEO stalking an employee they fall in love with, or a college student who wants to track and mess with their classmates\professors, or a politician looking to blackmail his opponents. Once we decide on a story and work out a script I'm willing to hire illlustrators\Designers so it's easier for the general population to absorb.